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September 6, 2022

Watch 5-HT Digital Hub's Video Interview with CEO Malthe Muff

Interview by Laura Diez, 5-HT Digital Hub Chemistry & Health

What is the business model of Inniti?

Hello, my name is Malthe Muff, CEO and co-founder of Inniti. We are digitalizing laboratories by connecting all the existing laboratory equipment to our software platform using this little device, which we call the Inniti Connector. We provide our service of laboratory digitalization and automation as a Software as a Service.

What problem motivated you to start the company?

It was me and my co-founder, Anders Lund. During university, we came out and saw a laboratory and were quite surprised to see the lack of digitalization that was present in these laboratories, which meant that people with PhDs and master’s degrees spent too much time on manual and repetitive work when they were doing R&D work, quality control, and upscaling of their procedures. I could just see the potential there was in laboratories by introducing all the technologies from industry 4.0.

Which experiences do you take with you from the X-Linker Events?

X-Linker events are some of the best startup events out there. It's a high level of startups and also some good and open corporates that 5-HT brings to the table. So, you can have a lot of interesting dialogues. It also has led to very interesting contacts for us as a company. The event has given us a lot of insights and a lot of potential customers.

What role does 5-HT Digital Hub Chemistry & Health play for you?

For us, it's a place to stay in touch with what´s happening in the ecosystem. We can follow the other startups that are working on some very cool technologies for laboratories and digitalization. We also get an understanding of where the big corporates are at, what is the problem that they are looking into solving, and where is it that they can see technologies such as ours can bring a lot of value to them. So, it´s a good way to have a finger on the pulse of what´s happening in the ecosystem.

Where do you see yourself in three years, and how can 5-HT support you?

I'm very much looking forward to seeing where we are in three years because I have very positive hopes for the future. I can see how fast we are evolving now – both as a team and also our product.

We have a very clear roadmap for how we want to continue delivering more value for our customers through digitalizing the laboratories.

I believe that we will have a much greater ecosystem around us when we look at Inniti in three years, where we can connect to all equipment out there and be at the centre of the ecosystem for what we call laboratory digitalization. So,we have our platform to send data to your other existing platforms and laboratory software.

And I also believe that 5-HT can be a big part of this because they are good at connecting different companies – both corporates and different types of startups. So we, of course, hope that 5-HT will be a big part of this journey.

Read the original post on the 5-HT Blog.

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